http://www.cio.com/archive/120105/applied.html
Dan S Cohen
"When people do change their behavior, it's rarely because they are offered a logical analysis that shifts their thinking but because they are shown a compelling truth that influences their feelings. Emotions are what trigger action?impelling people to behave in the often radically different and difficult ways that substantial change demands. We have found that at the heart of every successful change effort lies a three-part process: 1. seeing what the problems are; 2. feeling an urgency to solve them; and 3. being emotionally compelled to act. "
