http://news.bbc.co.uk/1/hi/uk_politics/3738760.stm
"David Blunkett has come under fire for recruiting people to promote ID cards before MPs have approved them.
Lib Dem spokesman Mark Oaten branded the government 'arrogant' after it emerged the Home Office was advertising for a marketing manager.
The Home Office said more needed to be done 'to improve understanding' of the plans amongst the general public.
Mr Oaten said: 'I would like to remind the home secretary that ID cards are not universally popular.' "