Gauging the Success of Your Web Site / Info Today, Feb 2005

http://www.infotoday.com/linkup/lud020105-goldsborough.shtml
Reid Goldsborough
"How do you know you're doing a good job, and how do you discover which areas need improving? If you're an employee, you can learn through performance reviews. If you run a publication, you can evaluate readership surveys or focus group studies. And if you're a Webmaster, you can study Web analytics. Web analytics is a way to measure and optimize Web site performance, says Jason Burby, director of Web analytics for ZAAZ, Inc. ZAAZ is a Web design and development firm in Seattle with a client base throughout the country."