http://www.idm.net.au/story.asp?id=7064
"The Canadian-based International Foundation for Online Responsibility (IFFOR), is seeking to register the .xxx domain saying that it would stop the spread of adult content to other domains such as .com and .org. It says that the domain will clearly label a site as adult orientated and aid in filtration. Proceeds from domain registrations would be used to help fund filter technology development and child protection initiatives."