Thursday, July 08, 2004

The new face of underage drinking: teenage girls | USA - csmonitor.com

The new face of underage drinking: teenage girls | csmonitor.com: "from the July 08, 2004 edition

The new face of underage drinking: teenage girls

By Elizabeth Armstrong and Christina McCarroll | Staff writers of The Christian Science Monitor

The role that ads may play is highlighted in a study released this week by the Center on Alcohol Marketing and Youth at Georgetown University in Washington. The group looked at the advertising content and readership ages of popular magazines such as Vogue, Cosmopolitan, Maxim, and Sport Illustrated. The study found that underage youths saw more alcohol advertising than did adults in 2002 - and that teen girls were far more likely to be exposed to that advertising than teen boys."