http://www.demos.co.uk/proamrevolutionfinal_pdf_media_public.aspx
Charles Leadbeater, Paul Miller
Pro-Ams are committed, networked amateurs working to professional standards. Documents the rise of 'serious leisure' as more people commit time, energy and expertise to a widening area of activities, from acting to astronomy. The ‘Pro-Ams revolution’ will change the way we think about work and leisure. For Pro-Ams, leisure is not passive consumerism but active and participatory, it involves the deployment of publicly accredited knowledge and skills, often built up over a long career, which has involved sacrifices and frustrations. The 20th century witnessed the rise of professionals in medicine, science, education, and politics. In one field after another, amateurs and their ramshackle organisations were driven out by people who knew what they were doing and had certificates to prove it.
