PDF - http://www.jrf.org.uk/bookshop/eBooks/1859354203.pdf
"Examines the history of temperance, and how it can inform alcohol policy in the present and future. The report relates the past to the present by examining the culture of drinking, and how it could be changed. It discusses the role of the media, the prominence given to women?s drinking, the potential for religious influence in a multi cultural society, health messages about alcohol, and alliances between medicine, public health and the police. It also explores whether those with an interest in health should work with the drinks industry and considers how the history of action against tobacco can inform future alcohol strategies."
