http://www.wpherald.com/storyview.php?StoryID=20060428-115644-9652r
Mark N Katz
"Abu Musab al-Zarqawi, the leader of al-Qaida in Iraq, recently appeared in a videotape showing his face for the first time. In his previous videotapes, his face was always covered. Why has he made this change? He obviously did it to get attention -- and he succeeded. Indeed, his revealing his face has gotten more attention for this videotaped message than it probably would have gotten otherwise. Clearly, though, he could have done this before. So why now? "